Commercial Film
ICIW
A cinematic brand film capturing the essence of Scandinavian athleticism. We followed real training moments — high-intensity sessions and the calm after — to show how the collection performs when it matters. Clean lines, support and shape, and pieces that move from workout to everyday.
Client
ICIW
Role
Director of Photography
Year
2026
00:03:10
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Sports & Community
Hyrox Run Club
The brief was to create a feeling of fun, energy, and community — a run club for everyone, where you can challenge yourself at your own level, become a stronger runner, and connect with others in the HYROX community outside of the races. The photos and film aim to capture joy, motivation, and that sense of value: runners smiling, supporting each other, and enjoying the challenge together.
Client
Hyrox GmbH
Role
Director of Photography
Year
2025
00:12:00
Sports & Brand
Hyrox Stockholm
I aimed to capture the different emotional stages of doing a Hyrox race — from focus and nerves to effort, breakthrough, and the raw release at the finish. A visual journey through what it feels like to take on the challenge.
Client
Mathias Guss
Role
Director of Photography
Year
2025
00:02:00
Event Photography
Red Bull 24 hours
I captured the last hour of the Red Bull 24-hour race — the final push, the atmosphere at the line, and the moments that define the end of round-the-clock racing.
Year
2026
